Will you wear a school dress so that a girl in Africa can wear one too?
Do It In A Dress is an international campaign that raised over $40,000 in 2011. The idea is simple – pick a personal challenge – do it in a school dress – send a girl in Africa to school.
Do It In A Dress took the world by storm. With more than 70 people participating across 5 different countries.
Do It In A Dress advocates were jumping off buildings in school dresses, going to work in school dresses, wearing nothing but a school dress for 30 days STRAIGHT, busking in school dresses, dancing in school dresses – you name it, and it was done in a dress.
The campaign received a huge amount of media attention – with articles in Melbourne, Sydney and Brisbane MX, more than 10 local newspapers across Victoria, New South Wales, Queensland and Western Australia featured the campaign.
We’re gearing up for another huge year in 2012!
THE PART I PLAY
Creator, web designer, 30 day dress wearer.
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